Skip to main content
    ServicesIndustriesLocationsBlogFAQGet Your Audit
    02

    Meta Advertising

    Facebook and Instagram campaigns built for conversion — not impressions. We test obsessively and scale what generates real ROAS.

    3.8×
    Avg Client ROAS
    −42%
    Cost Per Acquisition
    200+
    Creatives Tested/Mo
    87%
    Client Retention
    // What We Deliver

    Capabilities

    Conversion Campaigns
    Bottom-of-funnel campaigns engineered around your specific conversion events — purchases, leads, signups, and app installs. We structure campaigns with proper event optimization, budget allocation, and bidding strategies that hold Meta's algorithm accountable to real business outcomes, not vanity metrics.
    Creative Strategy & Production
    On Meta, creative is the single biggest lever for performance. We produce and test hundreds of ad variations monthly — static images, short-form video, UGC-style content, carousels, and Reels — using a systematic testing framework that identifies winning angles, hooks, and formats at scale.
    Audience Engineering
    We build sophisticated audience architectures using your first-party data, website behavior, and engagement signals. Lookalike audiences modeled on your highest-value customers, layered interest targeting, strategic exclusions, and retargeting sequences that nurture intent through the funnel.
    Retargeting & Retention
    Dynamic product ads, abandoned cart sequences, browse abandonment campaigns, and post-purchase upsell flows that maximize customer lifetime value. We segment audiences by behavior and intent level, serving tailored creative that moves each segment toward the next conversion event.
    Catalog & Shopping Ads
    For ecommerce brands, we optimize product catalogs, build dynamic product ad campaigns, and create collection ads that showcase your products in the most compelling formats. We manage feed quality, product sets, and catalog sales campaigns that drive profitable ROAS at scale.
    Measurement & Attribution
    We implement Meta's Conversions API alongside the pixel, configure aggregated event measurement for iOS accuracy, and build attribution frameworks that give you confidence in your data. You'll know exactly which campaigns, audiences, and creatives drive real revenue — not just attributed revenue.
    FacebookInstagramReelsRetargetingLookalikeCAPIDynamic AdsUGC
    // How We Work

    Our Process

    Pixel & Data Setup
    Bulletproof Meta Pixel implementation, Conversions API, and event tracking that feeds the algorithm clean data.
    Creative Sprint
    We launch 20+ creative variations in the first two weeks — static, video, UGC, carousel — and let the data decide winners.
    Audience Testing
    Systematic audience testing framework: broad, interest, lookalike, and custom audiences with budget allocation rules.
    Scale & Iterate
    Winners get budget. Losers get killed. We scale proven creative and audience combos while continuously testing new angles.
    // Overview

    Meta's advertising ecosystem — spanning Facebook, Instagram, Messenger, and the Audience Network — reaches over 3.7 billion people every month. For Phoenix, AZ businesses looking for a "Facebook Ads agency near me" or "Instagram advertising near me," Position One delivers Meta campaigns engineered for measurable business outcomes, not vanity metrics.

    At Position One, we are a Scottsdale-based Meta advertising agency that builds Facebook and Instagram campaigns optimized for purchases, qualified leads, and revenue. Our team combines creative production, data science, and platform expertise to build campaigns that scale profitably for businesses across Phoenix, Scottsdale, Tempe, Mesa, Chandler, and the greater Valley.

    The Meta Ads platform rewards advertisers who test aggressively, iterate quickly, and feed the algorithm clean conversion data. That's exactly what we do. We launch dozens of creative variations every week, build sophisticated audience architectures, and continuously refine every element of your funnel — from the first scroll-stopping ad to the final checkout confirmation.

    Whether you're a DTC ecommerce brand looking to scale past $100K/month in ad spend, or a Phoenix-area B2B company generating qualified leads through social advertising, our team has the experience and methodology to deliver profitable growth on Meta's platforms.

    // Why Position One

    Why Brands Choose Us for Meta Advertising

    Creative-First Approach
    On Meta, creative is the targeting. We produce and test hundreds of ad variations monthly — static images, video, UGC, carousels, and Reels — to find the winning creative angles that drive the lowest cost per acquisition and highest return on ad spend.
    Full-Funnel Campaign Architecture
    We build structured campaigns across prospecting, retargeting, and retention. Each stage has dedicated budgets, audiences, and creative — ensuring you're capturing new customers while maximizing the value of existing ones.
    Data-Driven Audience Engineering
    We build custom audiences from your CRM, website traffic, and engagement data. Our lookalike audiences are built on your highest-value customers — not just any converters. Combined with interest stacking and exclusion layering, we reach the right people at the right time.
    iOS 14+ & Privacy-Ready
    We've adapted to every privacy change Meta has thrown at advertisers. Our campaigns leverage the Conversions API, aggregated event measurement, and first-party data strategies that maintain tracking accuracy and campaign performance in a post-ATT world.
    // What You Get

    What's Included in Our Meta Ads Management

    • Complete Meta Pixel and Conversions API (CAPI) setup and validation
    • Custom audience creation from CRM, website, and engagement data
    • Lookalike audience building from highest-value customer segments
    • Creative strategy and production — static, video, UGC, carousel, Reels
    • Campaign structure design across prospecting, retargeting, and retention
    • A/B testing framework for creative, copy, audiences, and placements
    • Dynamic product ads and catalog management for ecommerce
    • Weekly creative refresh and performance-based creative rotation
    • Detailed performance reporting with ROAS, CPA, and LTV analysis
    • Dedicated account strategist with weekly optimization calls
    // Frequently Asked Questions

    Meta Advertising FAQ

    How much should I spend on Meta Ads?

    Most of our clients invest between $5,000 and $100,000 per month in Meta ad spend. The right budget depends on your product margins, average order value, and growth targets. During onboarding, we'll model expected returns at various spend levels and recommend a starting budget that balances learning velocity with profitability.

    How long does it take to see results from Facebook and Instagram ads?

    You'll typically see initial data and early conversions within the first 7-14 days. However, the Meta algorithm needs approximately 50 conversions per ad set per week to exit the learning phase and optimize effectively. Most campaigns hit their stride within 30-60 days as we accumulate data, refine audiences, and identify winning creative.

    Do you create the ad creative or do we need to provide it?

    We handle creative strategy, direction, and production in-house. We create static images, video ads, carousel formats, and UGC-style content. If you have existing brand assets, photography, or video footage, we'll incorporate those into our creative testing. The more raw material we have, the faster we can test and iterate.

    How has iOS 14 affected Meta advertising?

    iOS 14's App Tracking Transparency framework reduced the data Meta receives from iPhone users, impacting attribution and audience targeting. We've adapted by implementing the Conversions API for server-side tracking, using aggregated event measurement, building first-party data strategies, and adjusting attribution windows. Our clients continue to scale profitably despite these changes.

    What's the difference between Facebook Ads and Google Ads?

    Google Ads captures existing demand — people actively searching for your product or service. Meta Ads generates demand — putting your brand in front of people who match your ideal customer profile but aren't actively searching. The most effective digital strategies use both channels together. We often manage both for clients to maximize total revenue.

    How do you measure success on Meta?

    We measure success by revenue, ROAS, cost per acquisition, and customer lifetime value — not likes, comments, or impressions. We set clear performance targets during onboarding and report against them weekly. Every creative test, audience experiment, and budget decision is evaluated against your actual business metrics.

    Can you help with our Instagram and Facebook organic strategy too?

    While our primary focus is paid advertising, we advise on organic content strategy as it relates to your paid campaigns. Strong organic content improves ad performance by building social proof, engagement, and brand credibility. We'll recommend content themes and posting cadences that complement your paid strategy.

    Ready to Scale on Meta?

    Get Started Today
    ← PreviousGoogle Ads