Question 1

Where is Position One located?

Accepted Answer

Position One is headquartered at 6803 E Main St, Suite 1120, Scottsdale, AZ 85251. We serve businesses across the entire Phoenix metropolitan area including Scottsdale, Tempe, Mesa, Chandler, Gilbert, Peoria, and beyond.

Question 2

Do you work with businesses outside of Phoenix?

Accepted Answer

Yes. While we specialize in the Phoenix metro market and maintain a physical presence in Scottsdale, we work with businesses nationwide. Our digital marketing strategies are effective regardless of geography — though our local market expertise gives Phoenix-area businesses an additional competitive advantage.

Question 3

How much do your services cost?

Accepted Answer

Our pricing varies based on scope, channels, and business complexity. Most engagements start between $3,000 and $10,000 per month for management fees, plus ad spend. We provide custom proposals after an initial discovery call so you know exactly what you're investing in and what results to expect.

Question 4

Do you require long-term contracts?

Accepted Answer

No. We don't lock clients into long-term contracts. We offer month-to-month agreements because we believe we should earn your business every month with results. Most clients stay for years — not because they're locked in, but because the ROI speaks for itself.

Question 5

How do I get started?

Accepted Answer

Start with a free marketing audit. Fill out our contact form or call us at (602) 786-5580. We'll review your current digital presence, identify opportunities, and present a custom strategy — all before you spend a dollar.

Question 6

How much should I budget for Google Ads?

Accepted Answer

Your ideal budget depends on your industry, competition, and growth targets. Most of our clients invest between $3,000 and $50,000 per month in ad spend. We'll analyze your market during the audit phase and recommend a budget that aligns with your revenue goals and expected return on ad spend.

Question 7

How long does it take to see results from Google Ads?

Accepted Answer

Most campaigns begin generating leads or sales within the first 1-2 weeks of launch. However, meaningful optimization and scaling typically require 60-90 days of data collection and refinement. We focus on quick wins in month one while building toward long-term, sustainable performance.

Question 8

What is Quality Score and why does it matter?

Accepted Answer

Quality Score is Google's 1-10 rating of your keyword relevance, ad copy quality, and landing page experience. Higher Quality Scores directly reduce your cost per click and improve your ad position. Our campaigns are architected from the ground up to achieve Quality Score 8-10 on your most important keywords.

Question 9

Do you work with ecommerce businesses or lead generation?

Accepted Answer

Both. We manage Google Ads campaigns for ecommerce brands running Shopping and Search campaigns, as well as service businesses and SaaS companies focused on lead generation. Our strategy and campaign structure adapt to your business model, whether you're tracking purchases, form submissions, phone calls, or demo requests.

Question 10

What's the difference between Google Ads management and doing it myself?

Accepted Answer

The Google Ads platform is designed to make it easy to spend money — not to make it easy to spend money profitably. Professional management means proper account structure, disciplined negative keyword management, continuous bid optimization, systematic A/B testing, and strategic budget allocation. Most businesses we audit are wasting 20-40% of their ad spend on irrelevant clicks.

Question 11

Can you take over an existing Google Ads account?

Accepted Answer

Absolutely. We start every engagement with a comprehensive audit of your existing account. We'll identify wasted spend, missed opportunities, structural issues, and quick wins — then present a clear roadmap for improvement before making any changes.

Question 12

How do you measure success?

Accepted Answer

We measure success by the metrics that matter to your business — revenue, ROAS, cost per acquisition, lead volume, and profit margin. We set clear KPI targets during onboarding and report against them weekly. Vanity metrics like impressions and clicks are tracked but never used as primary success indicators.

Question 13

How much should I spend on Meta Ads?

Accepted Answer

Most of our clients invest between $5,000 and $100,000 per month in Meta ad spend. The right budget depends on your product margins, average order value, and growth targets. During onboarding, we'll model expected returns at various spend levels and recommend a starting budget that balances learning velocity with profitability.

Question 14

How long does it take to see results from Facebook and Instagram ads?

Accepted Answer

You'll typically see initial data and early conversions within the first 7-14 days. However, the Meta algorithm needs approximately 50 conversions per ad set per week to exit the learning phase and optimize effectively. Most campaigns hit their stride within 30-60 days as we accumulate data, refine audiences, and identify winning creative.

Question 15

Do you create the ad creative or do we need to provide it?

Accepted Answer

We handle creative strategy, direction, and production in-house. We create static images, video ads, carousel formats, and UGC-style content. If you have existing brand assets, photography, or video footage, we'll incorporate those into our creative testing. The more raw material we have, the faster we can test and iterate.

Question 16

How has iOS 14 affected Meta advertising?

Accepted Answer

iOS 14's App Tracking Transparency framework reduced the data Meta receives from iPhone users, impacting attribution and audience targeting. We've adapted by implementing the Conversions API for server-side tracking, using aggregated event measurement, building first-party data strategies, and adjusting attribution windows. Our clients continue to scale profitably despite these changes.

Question 17

What's the difference between Facebook Ads and Google Ads?

Accepted Answer

Google Ads captures existing demand — people actively searching for your product or service. Meta Ads generates demand — putting your brand in front of people who match your ideal customer profile but aren't actively searching. The most effective digital strategies use both channels together. We often manage both for clients to maximize total revenue.

Question 18

How do you measure success on Meta?

Accepted Answer

We measure success by revenue, ROAS, cost per acquisition, and customer lifetime value — not likes, comments, or impressions. We set clear performance targets during onboarding and report against them weekly. Every creative test, audience experiment, and budget decision is evaluated against your actual business metrics.

Question 19

Can you help with our Instagram and Facebook organic strategy too?

Accepted Answer

While our primary focus is paid advertising, we advise on organic content strategy as it relates to your paid campaigns. Strong organic content improves ad performance by building social proof, engagement, and brand credibility. We'll recommend content themes and posting cadences that complement your paid strategy.

Question 20

How long does a full website build take?

Accepted Answer

Most complete website projects take 6-12 weeks from discovery to launch, depending on scope, number of pages, and complexity of integrations. Simpler marketing sites may launch in 4-6 weeks. We provide a detailed timeline and milestones during the scoping phase so you always know where the project stands.

Question 21

Do you also build landing pages for ad campaigns?

Accepted Answer

Yes. While complete website builds are our core offering, we also create high-converting landing pages for paid media campaigns. These are built with tight ad-to-page message match, fast load times, and focused CTAs that protect your Quality Score and maximize ROAS.

Question 22

What technology do you build with?

Accepted Answer

We use modern frameworks like React, Next.js, and Vite depending on the project requirements. For simpler projects, we may use lightweight approaches that prioritize speed. We choose the technology stack based on your needs — performance, scalability, CMS requirements, and integration with your existing systems.

Question 23

How do you improve conversion rates after launch?

Accepted Answer

We implement structured A/B testing programs using tools like Google Optimize or VWO. We test one variable at a time — headlines, CTA copy, button colors, form length, page layout, social proof placement — and measure impact on your primary conversion metric. Most clients see 20-50% conversion rate improvements within the first 90 days of testing.

Question 24

Will my site be mobile-friendly?

Accepted Answer

Every site we build is mobile-first responsive. With the majority of web traffic coming from mobile devices, a poor mobile experience directly impacts your conversion rates and revenue. We test across all major devices and screen sizes before launch.

Question 25

Can you redesign our existing website?

Accepted Answer

Absolutely. Many of our projects are redesigns of underperforming sites. We start with a full audit of your current site — analyzing traffic patterns, conversion data, page speed, and user behavior — then build a new experience designed to fix what's broken and capitalize on what's working.

Question 26

Can you integrate with our CRM and marketing tools?

Accepted Answer

Yes. We integrate with all major CRMs (HubSpot, Salesforce, Pipedrive), email platforms (Klaviyo, Mailchimp, ActiveCampaign), and marketing automation tools. Form submissions, purchases, and other conversion events flow directly into your existing systems for seamless lead management and follow-up.

Question 27

Why is my Google Ads conversion data different from my analytics data?

Accepted Answer

This is one of the most common issues we resolve. Discrepancies between Google Ads and GA4 conversion data usually stem from attribution model differences, conversion counting methods (one-per-click vs. every conversion), cross-device tracking gaps, or improper tag firing. We audit both platforms, align the tracking, and ensure your data tells a consistent story.

Question 28

Do I need server-side tracking?

Accepted Answer

If you're running paid advertising and care about accurate conversion data, yes. Browser-based tracking is increasingly blocked by ad blockers, iOS restrictions, and browser privacy features. Server-side tracking sends conversion data directly from your server to ad platforms, recovering 15-30% of conversions that client-side tracking misses.

Question 29

What's the difference between GA4 and Universal Analytics?

Accepted Answer

GA4 uses an event-based data model instead of session-based pageviews. It's designed for cross-platform tracking, has built-in machine learning for predictive metrics, and is privacy-centric by design. Universal Analytics was sunset by Google in 2024. If you haven't migrated to GA4 or your implementation is incomplete, you're flying blind.

Question 30

How long does a full analytics implementation take?

Accepted Answer

A standard GA4 + GTM implementation takes 2-4 weeks. More complex projects involving server-side tagging, enhanced ecommerce, CRM integrations, and custom dashboards typically take 4-8 weeks. We provide a detailed project timeline during the scoping phase and keep you updated at every milestone.

Question 31

Can you fix our existing tracking without starting over?

Accepted Answer

Often, yes. We start every engagement with a tracking audit that identifies exactly what's broken, what's misconfigured, and what's missing. Many implementations can be repaired and improved without starting from scratch. If a rebuild is needed, we'll explain why and provide a clear migration plan.

Question 32

What dashboards do you build?

Accepted Answer

We build custom Looker Studio dashboards tailored to your business. Common dashboards include: marketing performance overview (all channels), paid media deep-dive (Google + Meta), ecommerce revenue dashboard, lead generation funnel, and SEO performance tracker. Each dashboard is designed for your specific KPIs and updated in real-time.

Question 33

How do you handle consent and privacy compliance?

Accepted Answer

We implement Google Consent Mode v2, which allows your tags to adjust their behavior based on user consent choices. We also configure consent banners, ensure proper data collection disclosures, and set up data retention policies in GA4. Our implementations are designed to comply with GDPR, CCPA, and other privacy regulations.

Question 34

How long does SEO take to show results?

Accepted Answer

SEO is a medium to long-term investment. Most campaigns begin showing measurable ranking improvements within 3-6 months, with significant traffic and revenue impact typically visible by month 6-12. Quick wins like technical fixes and on-page optimization can show results faster. We set realistic expectations during onboarding and provide monthly progress reports.

Question 35

Is SEO still worth investing in with AI search and SGE?

Accepted Answer

Absolutely. While AI-powered search features are changing how results are displayed, organic search still drives more website traffic than any other channel. Google processes over 8.5 billion searches per day. AI overviews and SGE actually increase the importance of authoritative, expert content — exactly the kind we produce. Sites that demonstrate genuine E-E-A-T are being featured more prominently, not less.

Question 36

How is your SEO approach different from other agencies?

Accepted Answer

Three ways: First, we start with technical foundations — most agencies skip this and go straight to content. Second, our content is written by subject matter experts, not content mills — it meets Google's E-E-A-T standards. Third, we integrate SEO with your paid media strategy so organic and paid channels reinforce each other instead of competing.

Question 37

Do you guarantee first page rankings?

Accepted Answer

No reputable SEO agency can guarantee specific rankings — anyone who promises that is either lying or using tactics that will eventually get you penalized. What we do guarantee is a systematic, data-driven approach that consistently improves your organic visibility over time. We set clear KPI targets and report honestly against them every month.

Question 38

What kind of content do you create?

Accepted Answer

We produce blog posts, long-form guides, pillar pages, landing pages, FAQ content, comparison articles, and data-driven studies. Each piece is strategically mapped to a target keyword cluster and buyer intent stage. Our content is researched, outlined, written by experts, and optimized for both search engines and human readers.

Question 39

How do you approach link building?

Accepted Answer

We use ethical, white-hat link building strategies: digital PR campaigns, thought leadership guest contributions, data-driven content that naturally attracts links, broken link building, and strategic partnerships. We never buy links, use PBNs, or employ tactics that violate Google's guidelines. Quality over quantity — always.

Question 40

Can you help with local SEO?

Accepted Answer

Yes. We offer local SEO services including Google Business Profile optimization, local citation building and cleanup, local keyword targeting, review management strategy, and local content creation. If you're a business that serves specific geographic areas, local SEO is often the fastest path to visibility and leads.

Question 41

What does a fractional CMO actually do?

Accepted Answer

A fractional CMO provides senior marketing leadership on a part-time basis. This typically includes developing and overseeing marketing strategy, managing internal teams and external agencies, setting KPIs and reporting frameworks, making budget allocation decisions, and providing executive-level marketing guidance. You get the strategic thinking of a $250K+ hire at a fraction of the cost.

Question 42

How is strategy consulting different from hiring an agency to run campaigns?

Accepted Answer

Campaign management agencies execute within a specific channel — Google Ads, Meta, SEO. Strategy consulting operates above the channel level. We help you decide which channels to invest in, how to allocate budget across them, what your growth targets should be, and how all the pieces fit together. Many clients use us for strategy while other agencies (or internal teams) handle execution.

Question 43

What does a typical engagement look like?

Accepted Answer

Most engagements start with a 2-4 week discovery and strategy phase — we audit your current marketing, analyze your competitive landscape, and build a custom growth strategy. From there, engagements vary: some clients move to monthly advisory retainers, others bring us in for quarterly strategy sprints, and some engage us as a fractional CMO on an ongoing basis.

Question 44

What industries do you specialize in?

Accepted Answer

We've worked across ecommerce, SaaS, professional services, healthcare, real estate, education, and local service businesses. While industry knowledge is valuable, the strategic frameworks and channel optimization principles we apply are transferable across verticals. We invest time during discovery to deeply understand your specific market, customers, and competitive dynamics.

Question 45

How do you measure the success of a strategy engagement?

Accepted Answer

We define clear KPIs during the strategy phase — typically tied to revenue, ROAS, customer acquisition cost, lead volume, or market share. We track progress against these KPIs monthly and adjust the strategy quarterly. Our success is measured by your business outcomes, not deliverables or hours worked.

Question 46

What if we already have an agency but need strategic oversight?

Accepted Answer

This is a common scenario. We act as a strategic layer above your execution agencies — reviewing their work, setting performance targets, ensuring cross-channel alignment, and holding them accountable to your business goals. Think of us as your marketing leadership team that ensures all the tactical pieces are working together toward the same objectives.

Question 47

What kinds of campaigns do you work with?

Accepted Answer

We've supported federal, statewide, legislative, municipal, and ballot-initiative campaigns, as well as PACs and advocacy organizations. Our process scales from small municipal races with five-figure budgets to statewide programs with seven-figure digital allocations.

Question 48

Do you take on both Republican and Democratic candidates?

Accepted Answer

We evaluate every potential engagement based on the candidate, the race, and our team's capacity. We work with candidates, PACs, and causes whose values we can support. We're transparent about who we work with and we don't run conflicting accounts in the same race.

Question 49

How quickly can you launch a campaign?

Accepted Answer

For a candidate or PAC that already has platform authorization in place, we can be in market within 5-7 business days. If authorization is still in process (Meta and Google can take 1-3 weeks for full political ad approval), we work that timeline into the launch plan and start with non-political-classified creative where appropriate.

Question 50

How do you handle voter file integration?

Accepted Answer

We pull voter file exports from L2, TargetSmart, NGP VAN, Catalist, or your campaign's existing data vendor. We match those files to Meta, Google, and programmatic platforms using persistent voter IDs and the platforms' political audience tools. Match rates typically run 60-80% depending on data quality.

Question 51

What about FEC and state compliance?

Accepted Answer

Every ad we ship includes the required disclaimer language for the relevant jurisdiction. We handle Meta and Google political ad authorization, in-kind documentation for the treasurer, and platform-specific transparency requirements. We've never had a client account suspended or an ad cycle interrupted due to a compliance issue we caused.

Question 52

Can you support an existing campaign team or do you need to run everything?

Accepted Answer

Both. Some campaigns hire us as their full digital team. Others bring us in for specific functions — paid media only, rapid response only, fundraising digital only — alongside an existing comms shop or general consultant. We integrate cleanly with whatever team structure your campaign has.

Question 53

How do you measure success in a political campaign?

Accepted Answer

We measure spend efficiency (cost per persuadable voter reached, cost per donor acquired, cost per volunteer recruited), persuasion lift (brand lift studies and tracking polls when budget supports), and turnout impact (voter file match-back of who we targeted vs. who actually voted). Ultimately, the only KPI that matters is whether you win — and our process is built around making that outcome more likely.

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