Skip to main content
    ServicesIndustriesLocationsBlogFAQGet Your Audit
    01

    Google Ads

    We don't just run Google Ads — we engineer campaigns that own Position One in every auction that matters.

    10/10
    Quality Score Target
    #1
    Average Ad Position
    4.2×
    Avg Client ROAS
    −38%
    Avg CPA Reduction
    // What We Deliver

    Capabilities

    Search Campaigns
    Hyper-targeted keyword strategies with single-keyword ad groups, negative keyword sculpting, and bid automation that fights for Position One on every high-intent query. We structure accounts to maximize Quality Score, improve ad relevance, and lower your cost per click from day one.
    Performance Max
    Full-funnel campaigns leveraging Google's machine learning across Search, Display, YouTube, Gmail, and Discover — guided by real conversion data, not guesswork. We set up asset groups, audience signals, and conversion goals so the algorithm works for your business, not against it.
    Shopping & Feed Optimization
    Product feed optimization, custom labels, supplemental feeds, and campaign structures that surface your products at the top of Google Shopping results. We maximize impression share on your highest-margin products and eliminate wasted spend on low-performers.
    YouTube & Display Advertising
    Video and display campaigns built for measurable action — not vanity impressions. We engineer custom intent audiences, in-market segments, and remarketing lists that drive downstream conversions and build brand awareness simultaneously.
    Remarketing & Retargeting
    Dynamic remarketing campaigns that bring back visitors who didn't convert the first time. We segment audiences by behavior — cart abandoners, page viewers, past purchasers — and serve tailored ads that close the loop on every lost opportunity.
    Landing Page Alignment
    Your ads are only as good as the page they land on. We audit and optimize landing pages for message match, load speed, mobile experience, and conversion rate — the factors Google uses to determine your Quality Score and ad rank.
    Google Search AdsPerformance MaxGoogle ShoppingYouTube AdsDisplay NetworkRemarketingSmart BiddingQuality ScoreKeyword ResearchAd ExtensionsConversion TrackingLanding Page Optimization
    // How We Work

    Our Process

    Account Audit & Competitive Research
    We tear apart your current Google Ads account — reviewing campaign structure, keyword relevance, Quality Scores, search term reports, and wasted spend. We also analyze your top competitors' ad strategies, messaging, and estimated budgets to identify gaps and opportunities.
    Campaign Architecture & Strategy
    We design a campaign structure built for Quality Score 10 — tightly themed ad groups, surgical match types, compelling ad copy with dynamic keyword insertion, and landing page alignment. Every campaign has clear KPIs, budget allocation, and a measurement plan before launch.
    Launch & 30-Day Optimization
    Aggressive first 30-day optimization cycle: daily bid adjustments, negative keyword mining from search term reports, ad copy A/B testing, audience refinement, and device/location/dayparting analysis. We eliminate waste fast and double down on what converts.
    Scale, Automate & Dominate
    Once we identify winning keywords, audiences, and creative — we scale. Incremental budget increases with ROAS guardrails, automated bidding strategies tuned to your margins, and expansion into new campaign types to capture every relevant search.
    // Overview

    Google Ads remains the single most powerful channel for capturing high-intent demand. When someone in Phoenix, AZ searches for your product, service, or solution — they're telling Google exactly what they want. The question is whether your business shows up at Position One, or whether your competitor does. If you've been searching for a "Google Ads agency near me" or "PPC management near me," you've found the team that delivers.

    At Position One, we are a Scottsdale-based Google Ads management company specializing in building and managing campaigns that deliver measurable, profitable results for businesses across the Phoenix metro area. We work with ecommerce, SaaS, lead generation, and local service companies to turn Google's advertising platform into a predictable revenue engine. Our approach combines deep platform expertise with disciplined data analysis — no vanity metrics, no wasted spend, no autopilot management.

    Whether you're launching your first Google Ads campaign or managing six figures in monthly ad spend, our team brings the strategic thinking, technical execution, and relentless optimization required to outperform your competition in every auction. We don't just manage campaigns — we engineer them for dominance across Phoenix, Scottsdale, Tempe, Mesa, Chandler, Gilbert, and the entire Valley.

    Every dollar you spend on Google Ads should be working toward a clear business outcome: more leads, more sales, more revenue. If your current campaigns aren't delivering that, it's time to talk to a Phoenix, AZ Google Ads agency that treats your ad budget like their own.

    // Why Position One

    Why Brands Choose Us for Google Ads

    Certified Google Partners
    Our team holds active Google Ads certifications across Search, Shopping, Display, Video, and Measurement. We stay current on every platform update, beta feature, and algorithm change so your campaigns always leverage the latest capabilities.
    Transparent Reporting & No Long Contracts
    You'll never wonder where your money is going. We provide real-time dashboards, weekly performance summaries, and monthly strategic reviews. No long-term lock-in contracts — we earn your business every month with results.
    Conversion-First Methodology
    We don't optimize for clicks or impressions. Every campaign decision — keyword selection, bid strategy, ad copy, landing page — is made in service of driving conversions at your target cost. We align our KPIs with your actual business goals.
    Full-Funnel Expertise
    From top-of-funnel awareness on YouTube and Display to bottom-of-funnel high-intent Search campaigns, we build integrated strategies that capture demand at every stage of the buyer journey and move prospects toward conversion.
    // What You Get

    What's Included in Our Google Ads Management

    • Comprehensive account audit and competitive analysis before launch
    • Custom campaign architecture designed for Quality Score optimization
    • Keyword research and match type strategy with negative keyword management
    • Ad copywriting with A/B testing across headlines, descriptions, and extensions
    • Landing page performance review and conversion rate recommendations
    • Bid strategy selection and optimization (manual CPC, Target ROAS, Target CPA)
    • Google Analytics 4 and conversion tracking setup and validation
    • Weekly search term report analysis and negative keyword updates
    • Monthly performance reports with strategic recommendations
    • Dedicated account manager with direct access via Slack or email
    // Frequently Asked Questions

    Google Ads FAQ

    How much should I budget for Google Ads?

    Your ideal budget depends on your industry, competition, and growth targets. Most of our clients invest between $3,000 and $50,000 per month in ad spend. We'll analyze your market during the audit phase and recommend a budget that aligns with your revenue goals and expected return on ad spend.

    How long does it take to see results from Google Ads?

    Most campaigns begin generating leads or sales within the first 1-2 weeks of launch. However, meaningful optimization and scaling typically require 60-90 days of data collection and refinement. We focus on quick wins in month one while building toward long-term, sustainable performance.

    What is Quality Score and why does it matter?

    Quality Score is Google's 1-10 rating of your keyword relevance, ad copy quality, and landing page experience. Higher Quality Scores directly reduce your cost per click and improve your ad position. Our campaigns are architected from the ground up to achieve Quality Score 8-10 on your most important keywords.

    Do you work with ecommerce businesses or lead generation?

    Both. We manage Google Ads campaigns for ecommerce brands running Shopping and Search campaigns, as well as service businesses and SaaS companies focused on lead generation. Our strategy and campaign structure adapt to your business model, whether you're tracking purchases, form submissions, phone calls, or demo requests.

    What's the difference between Google Ads management and doing it myself?

    The Google Ads platform is designed to make it easy to spend money — not to make it easy to spend money profitably. Professional management means proper account structure, disciplined negative keyword management, continuous bid optimization, systematic A/B testing, and strategic budget allocation. Most businesses we audit are wasting 20-40% of their ad spend on irrelevant clicks.

    Can you take over an existing Google Ads account?

    Absolutely. We start every engagement with a comprehensive audit of your existing account. We'll identify wasted spend, missed opportunities, structural issues, and quick wins — then present a clear roadmap for improvement before making any changes.

    How do you measure success?

    We measure success by the metrics that matter to your business — revenue, ROAS, cost per acquisition, lead volume, and profit margin. We set clear KPI targets during onboarding and report against them weekly. Vanity metrics like impressions and clicks are tracked but never used as primary success indicators.

    Ready to Own Position One?

    Get Started Today
    ← PreviousStrategy & Consulting